在现代社会中,标志不可缺少。每当我们举行盛大活动时,常常以设计会徽等先行。国际性的组织、不同行业也都有最能反映本组织特点的标志,甚至小到一个商品也不会被忽略了商标。这些都可称为标志。由于标志的设计中浓缩了标志所代表的物品、人种、民族、社会团体等的鉴赏价值,标志在某种程度上说,又是一种独特的文化形式。标志的起源,可以追溯到原始社会的图腾崇拜和“文身”习俗。在原始社会中,人们常以某种动物作 In modern society, signs are indispensable. Whenever we hold grand events, we often go ahead with design emblems and so on. International organizations, different industries also have the most representative of the characteristics of the Organization’s logo, even as small as a product will not be ignored trademarks. These can be called signs. Because the design of the emblem is enriched with the appreciation value of the items represented by the emblem, ethnic groups, ethnic groups and social groups, the emblem is, to a certain extent, a unique cultural form. The origins of the emblem can be traced back to the totem worship and “tattoo” customs of primitive society. In primitive society, people used to make some kind of animal