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2014年,《大连日报》利用新媒体的技术与空间优势,建立了大连市唯一一个集查询、问诊、科普于一身的“大连健康指南”微信公众平台。健康传播在微信新媒体大环境下如何走出一条创新发展之路?传统媒体利用微信传播科普能否留住“读者”?本文以“大连健康指南”微信平台为例,介绍了如何实现从“内容为王”到“服务至上”的转变,党报如何搭建起权威专业的行业性新媒体。
In 2014, Dalian Daily utilized the technology and space advantages of new media to establish the only “Dalian Health Guide” WeChat public platform in Dalian which is integrated with inquiry, inquiry and science popularization. Health Communication How to Get Out of an Innovative Way of Development in the WeChat New Media Environment? Can the traditional media use the WeChat communication popular science to retain “readers ”? This article takes “Dalian Health Guide” WeChat as an example to show how Realize from “content is king ” to “service supreme ” change, the party newspaper how to build authoritative professional industry new media.