进入21世纪,在经济不断向前发展的大环境下,企业的经营环境也在迅速、急剧地发生着变化,传统的品牌管理明显的跟不上市场发展的脚步,越来越显得苍白无力,于是品牌关系管理就应运而生。 In the 21st century, under the environment of continuous economic development, the business environment of enterprises is also rapidly and dramatically changing. The traditional brand management obviously can not keep up with the market development and becomes more and more pale and weak. So brand relationship management came into being.