在我看来,大家谈论的品牌年轻化,应该理解为品牌的常态化,因为,品牌应当永远保持年轻的状态。我们谈到所谓品牌年轻化的问题时,大多数企业并非是可口可乐那样的百年企业。我们的企业过去更多的是自主品牌,企业发展进程可能只有十几年、二十几年的历史,并没有可口可乐公司那样经历很多次不同的更新阶段,所以才出现了品牌年轻化这样的命题。但这个 In my opinion, we talk about brand rejuvenation, should be understood as the normalization of the brand, because the brand should always be young. When we talk about the so-called brand rejuvenation, most companies are not 100-year-old companies like Coca-Cola. Our business in the past is more their own brands, business development process may be only ten years, twenty years of history, and not as Coca-Cola experienced many different stages of the update, it appeared the proposition of brand rejuvenation . But this one