近年来,我国休闲旅游产品正呈现出丰富多彩、层出不穷的多元化发展趋势。有特色的、成功的发展策略对于一个区域的休闲旅游发展具有前瞻性和战略性的指导作用。本文通过对武汉市江夏区独具特色的人文、地理、历史等旅游资源的研究,从差异化策略的角度对其休闲旅游的建设与发展进行了初步探讨。 In recent years, China’s leisure and tourism products are showing a rich and colorful, one after another diversified development trend. Distinctive and successful development strategies have a forward-looking and strategic guiding role in the development of leisure travel in a region. In this paper, Jiangxia district of Wuhan City, unique cultural, geographical, historical and other tourist resources research, from the perspective of the differentiation strategy of its leisure tourism construction and development were discussed.