未来的竞争是品牌的竞争,这一点已成为广大企业尤其是食品企业的共识。但是,一些食品企业负责人总有一种意识,那就是总觉得品牌工程是企业的万能工程,似乎只要有了品牌,企业就可以无往不胜,就可以实现销量利润的最大化。但实际上,从笔者接触的企业看,许多企业正面临着品牌工程的困境,具体 Future competition is the brand of competition, which has become the majority of enterprises, especially food companies consensus. However, some food business executives always have a sense that brand engineering is always felt that the company’s all-purpose project, it seems that as long as the brand, businesses can be invincible, you can maximize sales profit. But in fact, from the companies I contacted, many enterprises are facing the plight of brand engineering, specific