论文部分内容阅读
说起成人动画片,国内近年来炒得很热,但笔者发现,目前在各电视动画频道与各种动漫节目中播出的成人动画片大多从国外进口。国内兴起的一些搞笑版历史故事或人物传记片虽然能满足观众求新求异的心理,但是精品不多,思想性、艺术性都相对较差。以北京动画频道播出的动画情景剧《快乐东西》为例来分析我国成人动画片的特点与竞争战略。《快乐东西》一是定位发生了变化;二是取材发生了变化;三是叙事方式发生了变化。
Speaking of adult cartoons, the domestic speculation is very hot in recent years, but I found that most of the animated cartoons currently broadcasted on various television animation channels and various animation programs are imported from abroad. Although some funny historical stories or biographies that rise in China can meet the psychological needs of the audience for novelty and difference, they are relatively poor in quality, ideology and artistry. Taking the animation melodrama “Happy Stuff” aired on Beijing Animation Channel as an example to analyze the characteristics and competitive strategy of Chinese adult animation. “Happy things” First, the positioning has changed; the second is the change has taken place; the third is the way the narrative has changed.