有这么一个常识:面对五花八门的各类商品,在影响人们购买意向的诸多因素中,除了商品的质量、价格等以外,往往还有很重要的一点,就是其外包装。因为商品的外包装,直接作用于人的感官,给人一种先入为主的感觉。这种第一印象在人们是否购买该商品的取舍决定中,作用是不可低估的。 There is such a common sense: In the face of a wide variety of goods, in many factors that affect people’s intention to buy, in addition to the quality of goods, prices, etc., often there is a very important point is that its packaging. Because the packaging of goods, a direct effect on the human senses, giving a preconceived feeling. This first impression in the decision whether or not to buy the goods, the role can not be underestimated.