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少数民族传统体育用品营销是我国民族传统体育产业开发中一个潜力巨大的领域,但由于少数民族传统体育与现代竞技体育在存在形式上有较大的差异,因此,用品营销的模式上不能照搬现代竞技体育的用品营销模式。本文提出要打破常规,用创新销售的模式来打开少数民族传统体育用品的市场。
The marketing of traditional sporting goods for ethnic minorities is a huge potential area for the development of traditional sports industry in our country. However, due to the great difference in the existing forms between traditional sports for minority nationalities and modern competitive sports, the marketing mode of supplies can not copy the modern Competitive sports supplies marketing model. This paper proposes to break the routine and open the market of ethnic minorities’ traditional sporting goods with innovative sales mode.