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新媒体时代的意识形态话语权斗争,出现了传播渠道多向度、传播主体多元化、传播模式碎片化和传播环境复杂化等新问题。面对体现时代特征的新变化,应该从构建新媒体与传统媒体有机融合的现代传播体系、创新马克思主义意识形态话语体系宣传方式、完善新媒体舆情监管机制和增强马克思主义意识形态理论的现实关照力等层面采取对策,有效增强新媒体时代马克思主义意识形态话语权。
In the era of new media, the struggle for ideological discourse rights has brought about such new problems as multi-directional channels of communication, diversification of communication subjects, fragmentation of communication modes and complexity of communication environment. Faced with the new changes that embody the characteristics of the times, we should start with the establishment of a modern communication system in which new media and traditional media are organically integrated, the method of publicizing the Marxist ideological discourse system, the improvement of the regulatory mechanism of public opinion in new media, and the enhancement of the realistic consideration of Marxist ideological theory Force and other levels to take countermeasures to effectively enhance the Marxist ideological power in the new media era.