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1991年,杰尼亚在北京的王府饭店开设了在华的第一家专卖店,这个意大利顶级男装品牌从此进驻了当时仍未开化的中国奢侈品市场。20年的光景,中国的时尚行业蓬勃发展,杰尼亚可谓扮演了开拓者和见证人的双重角色。此次“中国20周年”庆典在北京今日美术馆举办。当晚星光璀璨,大牌云集。嘉宾们与品牌第四代继承人共同见证了杰尼亚的这一荣耀时刻。活动分为两个部分,首先是名为“百年与卓越”品牌历史回顾展,展览分为四个展区——Mind(愿景)、Hand(工艺)、Style(款式)和Environment(环保),“环保”的部分同时展出了艺术家丁乙的特别作品。庆典第二部分则是极具意大利风情的Ermenegoldo Zegna 2011秋冬时装秀。秀场以维托伊曼纽二世拱廊为布景,精心的布置令观众仿佛置身米兰街头。
In 1991, Ermenegildo Zegna opened its first store in China at the Wangfu Hotel in Beijing. The Italian top menswear brand has since entered the Chinese luxury goods market, which was still untouched. In 20 years, China’s fashion industry is booming. Zegna has played a dual role as a pioneer and a witness. The “20th Anniversary of China” celebration was held in Beijing Today Art Museum. Starry night, big names gathered. The guests and the fourth-generation heirs of the brand witnessed this glorious moment of Zegna. The event is divided into two parts. The first is a retrospective exhibition entitled “Hundred Years and Excellence”. The exhibition is divided into four exhibition areas - Mind, Hand, Style and Environment. The “Environmental Protection” section also featured special works by artist Ding Yi. The second part of the celebration is the Italian-style Ermenegolog Zegna Fall/Winter 2011 fashion show. The show site is set with the Vito Emanuel II arcade. The meticulous arrangement makes the audience feel as if they are on the streets of Milan.