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电视新闻是当今社会迅捷、形象、直观、权威、受青睐的媒体新闻传播途径之一。如何在媒体多元化竞争日趋激烈的情况下,提高央企电视新闻的权威性,不仅是对电视新闻媒体的重大挑战,而且是对电视从业人员的严峻考验。作者结合青海油田电视新闻发展实际,有以下几点认识。一是要准确把握宣传上级决策及政策精神,配合企业中心工作,及时反映群众呼声和愿望。企业电视新闻要树立权威性,电视新闻机构要把握好作为企业党政组织和职工群众的耳目喉舌的基本定位及要求:首先是直接准确地宣传好企业党政组织可以公开宣传的决策决定、文件、公告等。其次是通过新闻、专题、评论、典型推介等节目形式,搞好配合中心工作的宣传报道。最后是把好企业决策及政策宣传的准确、全面关,注重摆事实、讲道理,以理服人,具体生动;克服和避免主观、片
TV news is one of the media channels of news dissemination that is fast, vivid, intuitive, authoritative and popular in our society today. How to improve the authority of the state-owned TV news is not only a major challenge to the TV news media, but also a severe test for the TV practitioners under the circumstances that the media diversification is becoming increasingly fierce. The author combined Qinghai Oilfield TV news reality, the following understanding. First, we must accurately grasp the propaganda of higher-level policymaking and policy, with the work of the enterprise center, and timely reflect the voice and desire of the masses. Corporate television news should establish the authority. The TV news organization should grasp the basic orientation and requirements as the earpiece of the party and government organizations and the workers and staff members. The first is to directly and accurately publicize the decision-making decision that the party and government organizations in the enterprise can openly advertise. The document , Announcements and so on. Followed by news, special topics, reviews, typical referral program forms, do a good job with the center of the propaganda report. The last is to make a good corporate decision-making and policy advocacy of the accuracy and comprehensiveness, pay attention to the facts, reasoning, truth-based service, concrete and vivid; to overcome and avoid the subjective, film