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当代科学技术与市场经济的迅猛发展给图形这种新的信息传递形式提供了可能。语言文字因为其自身的局限性正逐渐失去在信息传递中的霸主地位,正如加拿大教育家马歇尔·麦克鲁安所说：“现代社会已由文字文化转为图形文化。”影像图形以其形象直观的特质而成为世界性大众化信息传递的重要手段,利用影像图形进行信息传达可以冲破人类语言、地域乃至文化的局限,打破文字传递信息一统天下的格局。正因为此,图形设计这门学科得到了长足的发展,设计师们从各个角度创造出了大量优秀的影像图形作品。图形在一定的历史时期和一定的语境下可以表述或传递一定的内容。经过创意表达,它在新的时空语境中能传达新的甚至是和原来图形内容完全相悖的内容,这就是图形创意的神奇魅力。图形创意不是简单的图形重组,它需要以开放的思维模式为基础、多元知识为构架、一定的技术技能为支撑,调配幻化各种视觉元素和
The rapid development of modern science and technology and market economy has provided the possibility of a new form of information transmission. Because of its own limitations, language is gradually losing the dominant position in the transmission of information. As Canadian educator Marshall McLean put it: “Modern society has been transformed from a literal to a graphic culture.” Image graphics are intuitively based on their image The characteristics of the world become an important means of information dissemination, the use of imagery to convey information can break through the limitations of human language, geography and culture, to break the text messaging dominate the world pattern. Because of this, the discipline of graphic design has made great strides, and designers have created a great deal of excellent video and graphic works from all angles. Graphics in a certain historical period and a certain context can express or convey a certain content. After creative expression, it can convey new or even totally contrary to the original graphic content in the new context of time and space, which is the magic charm of graphic creativity. Graphic ideas are not simple graphic reorganization. They need to be based on an open mindset, multiple knowledge as a framework, and certain technical skills as the support, to formulate various visual elements