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随着旅游商品市场的逐渐繁荣,作为有着悠久历史文化的长白山旅游景区,开发具体当地特色的相关旅游商品,充分利用其特有的民族文化与丰富的物产资源,是增加旅游业产值的必要手段,而符合地域特征的吉祥物开发设计则具有非常重要的现实意义。本文通过对吉祥物的功能分析和对长白山特有的地域文化的研究,来探讨如何开发符合当地特征的吉祥物及其附属产品。
With the gradual prosperity of the tourism commodity market, as a tourist attraction with a long history and culture in Changbai Mountain, developing tourism products of specific local characteristics and making full use of its unique national culture and rich resources are necessary measures to increase tourism output value. The development and design of mascot in line with the geographical characteristics has very important practical significance. This article explores how to develop mascots and their ancillary products in line with the local characteristics by analyzing the mascot’s function and studying the unique regional culture of Changbai Mountain.