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我国是世界最大的鞋类生产大国、消费大国、出口大国。作为我国五大基地之一的成都皮鞋企业,以生产女鞋著称,早在前几年,便拥有大大小小的皮鞋企业1000多家,曾创造出全国较有影响力的知名品牌(如获国家金奖的“力佳”皮鞋及华胜皮鞋厂的时尚女鞋、进军皮鞋厂的优质男鞋)并垄断本土市场,占据国内许多地区主要市场,远销俄罗斯等国,具有良好的市场声誉和社会效益。进入90年代中后期,制鞋企业超常规发展及总体生产力水平的大幅度提高,市场供需日趋饱和且表现出过剩的发展态势;亚洲金融风暴后,沿海皮鞋出口受阻,转而开拓大西南商贸中心,如今,成都大中商场鞋柜充斥着广东、福建、温州、重庆等地皮鞋,成都皮鞋固守的最后一块阵地——以批发中低档商品为主的荷花池市场,大部分地盘已被挤占。成都皮鞋企业在成长、竞争过程中,逐渐暴露出自身的不足。
China is the world’s largest producer of shoes, a big consumer, and a big exporter. As one of the five major bases in China, Chengdu leather shoe enterprises are famous for producing women’s shoes. As early as in previous years, they have more than 1,000 large and small leather shoe companies and have created more influential famous brands in the country The gold “Lijia shoes” and the fashion shoes of Huasheng Leather Shoes Factory and the high quality men’s shoes entering the leather shoe factory) monopolize the local market, occupying major markets in many regions in China, and are exported to Russia and other countries, enjoying a good reputation in the market. And social benefits. In the mid-to late stage of the 1990s, the super-normal development of shoe-making enterprises and the overall level of productivity have greatly increased. The market supply and demand are becoming increasingly saturated and show an excessive development trend; after the Asian financial crisis, the export of coastal leather shoes was blocked and the company opened up to develop the Southwest Business Center. Nowadays, Chengdu Dazhong Shopping Center shoe is full of shoes from Guangdong, Fujian, Wenzhou, and Chongqing, and the last position of Chengdu shoes is the lotus pond market, which mainly sells medium and low-grade goods. Most of the construction sites have been crowded. Chengdu leather shoe companies gradually exposed their own deficiencies in the process of growth and competition.