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电视作为主流媒体,面对新的形势和要求,要在新闻宣传质量和水平上达到更高更新的境界,必须打牢根基,夯实基础,精练内功,增强本领,在提升软实力、扩大影响力、打造核心竞争力上有新思路、新作为。首先,着重打造学习型、专家型、创新型团队,为电视宣传质量提升储备人才支撑;其次,在注意力、传播力、影响力、执行力上创新思路,下足功夫,增强电视媒体在多媒体时代的核心竞争力;其三,多管齐下,形成合力,塑造电视品牌形象,坚持以人为本办台,搭建好载体和平台,不断推进电视媒体文化建设,切实提升软实力。
In the face of new situations and demands, as the mainstream media, television must reach a higher and updated level in terms of the quality and level of its news media. It must lay a solid foundation, consolidate its foundation, strengthen its internal power and enhance its capabilities, and enhance its soft power and influence To create a new core competitiveness of ideas, new as. First of all, focus on creating a learning, expert, innovative team, for the promotion of television quality to enhance the reserve talent support; Second, in the attention, communication, influence, implementation of innovative ideas, under the foot effort to enhance the television media in multimedia The core competitiveness of the times; Third, a multi-pronged approach to form a concerted effort to shape the TV brand image, adhere to the people-oriented set up a platform to build a carrier and platform to continuously promote the construction of television media culture and effectively enhance the soft power.