在当前的发展形势下,以互联网为代表的新媒体的风行,潜移默化地改变着民众的日常生活,也对传统广播传播形式带来了巨大的冲击,在媒体与媒体新一轮的竞争中,新时代媒体环境中的广播作为能够在绝处逢生的重要力量,验证着克里斯.韦斯科特所说的:“广播不会因为互联网的出现而死亡,但广播会做出改变。”[1] Under the current development situation, the popularity of the new media represented by the Internet has subtly changed people’s daily life and brought a huge impact on the traditional forms of radio broadcasting. In the new round of media and media competition, Broadcasting in the New Age media environment is an important force that can survive on the verge of extinction, confirming what Chris Westcott said: “Broadcasting will not die because of the internet, but the broadcast will change. ”[1]