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苏州市人民商场是地处苏城闹市中心,具有58年经营史的老企业,经营面积仅6300平方米。购物环境老化,远远不能与现代化的新兴商场相比。尽管如此,商场自1990年以来仍连续三年跻身全国百家最大零售商店行列,分别在91年、92年两次荣获全国百家最佳效益商店的称号。1993年商场虽面临拆迁、扩建等诸多困境,但是经过努力,取得了较好的效果。苏州人民商场的发展,对国有商业零售企业如何转换经营机制,走出困境,有不少可借鉴之处。
Suzhou City People’s Shopping Center is an old company with a history of 58 years in the downtown area of Sucheng. The business area is only 6,300 square meters. The aging of the shopping environment is far from being comparable to the modern emerging shopping malls. Despite this, the mall has been ranked among the top 100 retail stores nationwide for the third consecutive year since 1990. It has been awarded the title of “National 100 Best Stores” twice in 1991 and 1992 respectively. Although the mall faced many difficulties such as demolition and expansion in 1993, it achieved good results after hard work. The development of the Suzhou People’s Shopping Center has a lot to learn from how state-owned commercial retail companies can transform their operating mechanisms and emerge from their predicaments.