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在中国电视业为追求收视率而盲目跟风、节目泛娱乐化的大环境下,中央电视台台长、《电视研究》主编赵化勇于2006年第一期《电视研究·主编寄语》中《倡导绿色收视率,提高品牌竞争力》,文章指出,倡导绿色收视是坚持保证节目品质,抵制低俗,体现节目的思想性和导向性,实现收视率科学增长的有效手段。绿色收视率的核心是:重视收视效果,但又不唯收视率,不片面追求收视率而降低节目品质,从而坚决抵制低俗之风。可以说,绿色收视率是中国电视节目从板着面孔教化观众到一味媚俗迎合观众急速转型过程当中,对电视传播观念的辩证思考,也是对中国电视节目面向市场后如何把握节目导向与观众需求之间辩证关系的理性思考。
Under the circumstance that blindly following the trend of Chinese TV industry in pursuit of audience rating and program entertaining, CCTV director Zhao Huyong, chief editor of “TV Studies”, in his first issue of “Research on Television Studies” Ratings, and enhance brand competitiveness, "the article pointed out that advocating green ratings is to insist on program quality, resist vulgar, reflect the ideological and program orientation, to achieve an effective means of scientific growth ratings. The core of green ratings is: emphasis on ratings, but not the only ratings, not one-sided pursuit of ratings and reduce program quality, so as to firmly resist vulgar style. It can be said that the green ratings are the dialectical thinking on the concept of television broadcasting from the stereotyped audience of Chinese television programs to the meekness of vulgarity catering to the rapid transformation of the audience. It is also a matter of how to grasp the program direction and the needs of the audience after the Chinese television programs are brought to the market Rational Thoughts on the Dialectical Relationship among.