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随着品牌内涵的日益多元化,客观上已经形成了一个以品牌为中心的复杂系统,包括品牌拥有企业、供应商、中间商、消费者、竞争对手、媒体、政府等经济、社会各要素,甚至还包括一些自然要素当前,我国品牌发展严重滞后于经济发展,产品质量不高、创新能力不强、企业诚信意识淡薄等问题比较突出。为更好发挥品牌引领作用、推动供给结构和需求结构升级,国务院办公厅2016年6月10日发布了《关于发挥品牌引领
With the diversification of the connotation of the brand, objectively, it has formed a complicated system with the brand as the center, including economic and social elements such as brand-owned enterprises, suppliers, intermediaries, consumers, competitors, media and government, And even some natural elements are included. At present, the development of our brand lags behind that of economic development seriously, the quality of products is not high, the capability of innovation is not strong, and the awareness of corporate honesty and credit is rather serious. In order to give full play to the leading role of the brand and promote the supply structure and the upgrading of the demand structure, the General Office of the State Council promulgated the "