论文部分内容阅读
市场前进的洪流中,白酒第一股茅台依然难以幸免,不断的改革和试水也证实了当下白酒行业的艰难。近期有消息显示,茅台发布重磅文件,将着手在全国各省组建省级合资公司,并对合资公司给予了15项政策支持。如果政策落地,那么至此,从今年3月即开始传出的茅台将在各省区建立新公司、让酒商参股的销售改革将正式推行。茅台鼓励经销商参股据悉,在该份文件中显示,茅台组建合资公司的目的为:整合各经销商资源,充分发挥经销商优势,探索茅台省
The torrent of the market, the first liquor Maotai is still hard to escape, continuous reform and test the water also confirmed the current difficulties in the liquor industry. Recent news shows that Maotai issued heavy documents and will start setting up provincial-level joint-stock companies in all provinces of the country and give 15 policy support to the joint-venture companies. If the policy falls to the ground, Maotai, which has started to emerge from March this year, will set up a new company in each province and province so that the sales reform for the participation of wine traders will be formally implemented. It is reported that in the document, Maotai set up a joint venture company for the purpose: integration of the dealer resources, give full play to the advantages of dealers to explore Maotai