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为了使旅游纪念品达到良好的品牌形象推广效应,应该重视旅游纪念品的包装设计。在旅游纪念品包装设计中引入品牌化战略,设计的包装越具有地域独特性和文化内涵,旅游纪念品就越会受游客的喜爱和购买。本文通过浅析旅游纪念品包装设计与品牌形象的关系和影响品牌形象推广的旅游纪念品包装设计的元素,阐述旅游纪念品包装设计对品牌形象的推广作用。
In order to make tourism souvenir to achieve a good brand image promotion effect, should pay attention to the souvenir packaging design. In the souvenir packaging design of the introduction of the brand strategy, the design of the packaging has the unique geographical and cultural connotation, tourist souvenirs will be more like and buy tourists. This article through the analysis of tourism souvenir packaging design and brand image of the relationship between the impact of brand promotion and tourism souvenir packaging design elements elaborate tourism souvenir packaging design on the promotion of brand image.