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根据2455份游客调查问卷的统计结果,文章应用改进的“分区旅行费用法”——“旅行费用区间分析”估算神农架地区的年游憩价值为43亿元,在计算“旅行时间成本”过程中,根据对旅游意愿、消费行为和社会属性参数之间相关关系分析和判断,提出应以“可直接感知的”、与旅行时间“相伴变化大”的消费项替代以“工资率”计算“时间成本”的观点,对改进分区旅行费用法以及评估神农架生物多样性使用价值有一定理论价值和实践意义。
According to the statistical results of 2455 questionnaires, the article estimates that the annual recreation value of Shennongjia is 4.3 billion yuan using the improved “Travel Cost Method ” - “Travel Cost Interval Analysis ”. When calculating the travel time Cost “, based on the analysis and judgment of the correlation between the travel willingness, consumer behavior and social attribute parameters, it is proposed that the consumer items that should be directly perceived It is of theoretical and practical significance to improve the method of zoning travel cost and to evaluate the value of using Shennongjia biodiversity instead of using ”wage rate“ to calculate ”time cost".