公示语是一个城市文明形象的直接体现。随着黑龙江省冰雪旅游文化项目的推进,作为旅游软件设施的公示语建设也应提到日程上来。本文以哈尔滨市旅游景区动物园和植物园内的双语公示语为例,探讨公示语英译问题。 Publicity is a direct manifestation of the image of urban civilization. With the advancement of the snow and ice tourism and culture project in Heilongjiang Province, the construction of publicity signs as a tourism software and facilities should also be mentioned on the agenda. This article takes the bilingual public signs in the zoo and botanical garden of Harbin as an example to discuss the English translation of public signs.