IBM正在以一个咨询商的身份加入到网上直销中。它推出了一项新的咨询业务,用以在如何收集顾客信息以及针对所收集到的信息采取什么步骤等方面,帮助公司发展、实施和加强内部战略。这看似奇怪,却也是电子商务的一个新的侧面。这项业务的诞生是由两件事情引起的,IBM全球服务部门的电子商务服务副总裁Neal Isford解释说:“其一是我们正在追求的电子商务,也就是顾客通过Internet来进行商品买卖,正处在蓬勃发展当 IBM is joining the online sales as a consultant. It launched a new consulting business to help companies develop, implement and strengthen their internal strategies on how to collect customer information and what steps to take for the information collected. This may seem strange, but it is also a new aspect of e-commerce. The birth of this business was caused by two things. Neal Isford, vice president of e-commerce services at IBM Global Services explained: “The first is the e-commerce that we are pursuing, that is, customers are buying and selling goods through the Internet. When it’s booming