早期的电视讲坛节目大都将受众定位为高端人群,欲以质取胜。实践证明,这种策略只能导致曲高和寡。在此背景下,《百家讲坛》开始变脸,将学术讲座演绎成“初中以上文化程度的观众”都能听懂的文化俗讲。这种面向大众的传播转型,不仅使受众增加,而且对讲坛类节目的文本生产提出了新的要求。 Early television forums most of the audience positioning for the high-end crowd, want to win by quality. Practice has proved that this strategy can only lead to highbrow. In this context, the “100 forums” began to change face, interpreting academic lectures as “cultural customs” that can be understood by “audiences of junior high school or above”. This mass-oriented dissemination and transformation not only increased the audience but also set new demands on the text production of pulpit programs.