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作为网络交流的重要形式,网络社区是建立在社区成员彼此信任、相互交往基础上的,要实现网络社区良好的网上沟通功能,需要对网络社区进行科学合理的治理。网络社区是一种虚拟和现实结合的社会意义上的群落组织,具有公共产品的属性。从治理途径与方式看,网络社区治理应当从以下四方面入手:技术治理方式;法规及行政治理方式;关系治理方式;文化治理方式。技术治理建立社区平台运行规则,法规与行政治理框定网民及网络相关主体行为的最大边界,这两种治理方式是网络社区健康发展的强制性保障。但是,法律法规允许的范围内仍然可能存在很多低效率和非道德的行为,因此关系治理和文化治理也应当成为我国进行网络社区治理的关键方式。
As an important form of network communication, the online community is based on mutual trust and interaction among the community members. To realize the good online communication function of the online community, the online community needs to be scientifically and reasonably governed. The online community is a kind of social organization with a combination of virtuality and reality, which has the attributes of public goods. Judging from the ways and ways of governance, the governance of online communities should start from the following four aspects: the ways of technical governance; the regulations and administrative ways; the ways of relationship governance; the ways of cultural governance. Technical governance Establishing the rules of community platform operation, laws and regulations and administrative governance The maximum boundaries that define the behaviors of netizens and related subjects in the network are the compulsory guarantees for the healthy development of online communities. However, there are still many inefficiencies and unethical behaviors that may exist within the scope of laws and regulations. Therefore, relationship governance and cultural governance should also be the key ways for our country to conduct online community governance.