美国著名文化专家沙因在其《企业文化生存指南》一书中提出:“企业文化是核心竞争力”。企业文化是企业在经营活动中形成的经营理念、经营目标、经营方针、价值观念、经营行为、社会责任、企业形象等的总和,是企业个性化的根本体现,它是企业生存、竞争、发展的灵魂。创新型企业文化是企业持续稳健发展持之以恒的源动力,它具有凝聚作用、导向作用、激励作用、约束作用、协调作用、维系作用和优化作用,以其跟随 Shain, a famous American cultural expert, put forward in his Guide to the Survival of Corporate Culture: “Corporate culture is the core competitiveness.” Corporate culture is the sum of the business philosophy, business objectives, operating principles, values, business practices, social responsibilities and corporate image formed by the business activities in the business activities. It is the fundamental manifestation of the enterprise’s personalization. It is the basis for the enterprise’s survival, competition and development soul. Innovative corporate culture is the source of sustained and steady development of enterprises, which has the following functions: cohesion, orientation, motivation, restraint, coordination, maintenance and optimization