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在商品经济大潮的搏击中,有的零售商店一味追求高档商品,好象非高档难于竞争。结果,销小存大,库存积压,影响了企业的经营效益。而青海省格尔木农场农垦一商场却有自己的招数。他们在经营中注意满足顾客多层次的需求,既经营高档商品,更注意经营大路货,使商场在竞争中取得和掌握了主动权。
In the fight of the commodity economy, some retail stores are pursuing high-end products blindly, as if it is difficult to compete with non-grade ones. As a result, the small size of the company’s sales and the backlog of inventory have affected the operating efficiency of the company. The Golmud Farm Farm Mall in Qinghai Province has its own tricks. In their operations, they pay attention to satisfying customers’ multi-level demands. They not only operate high-end products, but also pay attention to the operation of major roads and goods, so that the malls acquire and master the initiative in the competition.