一、企业营销管理的目标(一) 社会主义企业的营销管理1.企业营销管理一般企业管理是指企业内部生产经营过程中,由人们的共同协作劳动而引起的一种“指挥”职能。管理引导着人们的力量趋向于共同的目标。企业管理的作用在于协调企业内部人员之间、各生产经营环节之间的关系;在当代分工高度发达的商品经济条件下,涌入市场的产品越来越多,需求的多变、竞争的强化、交换的难度以及交换关系的错综复杂,足以令每一个企业既对前途充满着希望,又时时感受到强大竞争办的冲击。这就迫使每一个企业营销管理 I. Objectives of Corporate Marketing Management (1) Marketing Management of Socialist Enterprises 1. Corporate Marketing Management General enterprise management refers to the “command” function caused by people’s joint collaborative labor in the internal production and operation process of an enterprise. Management leads people’s forces toward common goals. The role of enterprise management lies in coordinating the relationship between internal personnel and the various production and operation links; under the highly developed commodity economy in the current division of labor, more and more products are influxed into the market, the demand is variable, and competition is strengthened. The difficulty of exchange, the complexity of the exchange, and the complexity of the exchange relationship are enough to make every company full of hope for the future and the impact of a strong competition. This forces every business marketing management