在全球经济高度一体化的今天,本土化可以说是中小企业迈上国际化的第一步,外国企业走进来,中国企业走出去,都面临着“本土化生存”的问题。“思考全球化,行动本土化”已成为许多企业的指导理念。通过对国际、国内的环境以及理论上的分析,指出了从产品、文化、品牌、管理、人才、融资等方面进行本土化实施,对中小企业的国际化具有指导意义。 In today’s highly integrated global economy, localization can be said to be the first step for SMEs to step into internationalization. Foreign companies have come in and Chinese companies have faced the problem of “localization and survival”. “Thinking about globalization, localizing actions” has become the guiding philosophy of many companies. Through the analysis of the international and domestic environment and theories, it is pointed out that the localization of products, culture, brand, management, talent, financing, etc., has guiding significance for the internationalization of SMEs.