危机抑或时机?2008年,中央台和省级台之间的竞争异常激烈,在“马太效应”的影响之下两级分化局面凸显。处在电视行业金字塔上部的中央和省级台是电视业中受经济危机冲击最为直接的,为此变数也最大,在激烈的竞争之后,强弱基本重新分化。虽然不能说是一朝定乾坤,但无疑各台阶段性的优劣等级已经重新敲 Crisis or Timing? In 2008, the competition between CCTV and provincial-level stations was extremely fierce. Under the influence of “Matthew ’s effect ”, the situation of two levels of differentiation has been highlighted. The central and provincial stations in the upper part of the pyramid of the television industry are the most directly affected by the economic crisis in the television industry. For this reason, the variables are also the largest. After the fierce competition, the strength and weakness have basically been redistributed. Although it can not be said to be a certain heaven and earth, but no doubt the level of each stage has been re-knock