《南风窗》4月号《名牌在“沦陷”?》一文中开头就讲到:只要可口可乐或百事可乐愿意,可以将美国市场上的健力宝全部买下,抛入太平洋。初看了有点愕然,怎么堂堂中国大集团,也有被人“鲸吞”的危险?但转一想,与年销售额过百亿美元的跨国集团相比,一年销量仅3亿美元的健力宝确不算得什么。健力宝可是我国响当当的“重量级”企业了,他们在世界级“庞然大物”面前都显得微不足道,更何况没上吨位的其它企业了。虽说“两乐”断不会这样做,但已警告国人:咱们的企业太渺小了,在世界市场角逐中无法与人竞争! In the April issue of “South Window”, “Brand Names in the “Felling”?” begins by saying that as long as Coca-Cola or Pepsi are willing, they can buy Jianlibao on the US market and throw it into the Pacific. At first glance, it was a bit dazed. How could China’s large group of people be threatened by “swallowing”? But when we think of it, compared to multinational corporations with annual sales of more than ten billion US dollars, Jianlibao has only sold 300 million U.S. dollars a year. Not what it is. Jianlibao is a famous “heavyweight” enterprise in China, and they are insignificant in the face of world-class “behemoths”, not to mention other companies that are not on the tonnage. Although the “Two Musics” will not do so, they have warned the people: Our companies are too small and can not compete with people in the world market competition!