ACC Hosted New Media Workshop for ASEAN Embassies and Media

来源 :中国-东盟博览(政经版) | 被引量 : 0次 | 上传用户:wwbywbytc
下载到本地 , 更方便阅读
声明 : 本文档内容版权归属内容提供方 , 如果您对本文有版权争议 , 可与客服联系进行内容授权或下架
论文部分内容阅读
  On April 2, 2018, the New Media Workshop for ASEAN Embassies and Media was hosted by ASEAN-China Centre (ACC) and undertaken by ASEAN-China Education and Training Centre of Communication University of China (CUC), Academy of Media and Public Affairs of CUC, and Beijing Penguin Institute of New Media. Addressed the opening ceremony were Mr. Vithit Powattanasuk, Director of Information and Public Relations Division of ACC, and Prof. Yang Yujun, Dean of Academy of Media and Public Affairs of CUC. Prof. Dong Guanpeng, Provost of Professional Training, Executive and Continuing Education of CUC, Mr. Zhang Xiaofei, Manager in Weibo Content Coordinator of Sina Company, and Ms. Ma Yao, Director of WeChat Pay of Tencent Group, respectively delivered lectures on the development and application of China’s new media. Attended the workshop were media officials of ASEAN embassies in China including Brunei, Indonesia, Lao PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand, Vietnam and ASEAN journalists based in Beijing including Antara News Agency of Indonesia and The Star of Malaysia, representatives of Thailand Tourism Authority and China Image Group, and staff of Professional Training, Executive and Continuing Education of CUC and ACC officers.
  In the opening ceremony, Director Vithit thanked the support offered by CUC, and stated that echoing with the ASEAN-China Year of Innovation, the Workshop hosted by ACC is to introduce China’s new media to ASEAN embassies and media, and help them to maximize the use of new media, with a view to make joint contributions to ASEAN-China people-to-people exchanges. Dean Yang Yujun welcomed all the participants and thanked ACC for hosting Workshop in CUC. He recognized the importance and booming trend of new media in China through sharing his vivid personal experiences.
  Mr. Zhang Xiaofei of Sina, in his presentation, cited the importance of social media nowadays. He stated the popularity and usefulness of Weibo in promoting the images of foreign countries and international organizations in China. He also shared practical guidelines and techniques for ASEAN embassies to register on Weibo with verification, attract more followers, disseminate information and combat fake news.
  Ms. Ma Yao presented development and strength of WeChat Pay as a new payment instrument, and the progress and prospect of WeChat Pay’s business in Southeast Asia. She encouraged all ASEAN countries to introduce Chinese preferred new payment instrument into their markets in order to better accommodate Chinese tourists and achieve win-win outcomes.   Provost Dong Guanpeng delivered a lecture themed Managing Country Branding in the Omni-Media Age. Combined with his own experiences serving as consultant to the government, government official, and scholar on communication and public relations, he stated the definition, theories, techniques and cases of how foreign embassies in China deal with media in the omni-media age. In addition, he elucidated the practical suggestions to ASEAN embassies on crisis management and country branding in omni-media age.
  Followed the lectures were an interaction session through which ASEAN media officials learned about how to maximize the use of social media in China for bettering their countries’ images. ACC representatives also assured all embassies the full support from ACC’s WeChat, Weibo and Website in promoting the images of ASEAN. The workshop was concluded with a visit to Media Museum of CUC, where all participants learned the history and development process of media in China and the world.
  The one-day workshop was well received by all participants. They respectively thanked ACC and stated the workshop came at the right time, which drew the big picture of the booming trend of Chinese new media and meanwhile offered practical guidelines for ASEAN embassies to reach out the public through launching new media.
其他文献
SMEs contribute 50% of ASEAN countries’ gross domestic products (GDP) and drive 30% of ASEAN countries’ exports, according to a joint 2018 report by the United Overseas Bank (UOB) and Dun & Bradstreet
期刊
泰國·曼谷  泰国曼谷的一家主题咖啡馆以“死亡”为主题,旨在引发人们对生命的更多思考
期刊
“近几年来,中印尼两国经贸合作快速发展,应该说是自1990年中印尼复交以来,达到的最高水平。”在印尼首都雅加达,中国驻印尼大使馆经商参处公使衔参赞王立平在接受本刊记者专访时这样说道。  印尼作为东盟第一大经济体,2017年GDP首次超过了1万亿美元,GDP保持5%以上的增速。随着其经济体量的增长,中印尼的经贸合作也不断提速,特别是中国对印尼的投资呈现出大步向前的趋势。可以说中印尼经贸合作跑过了繁花
期刊
综合《巴特寮》、《萬象时报》报道,2017年1月10日,老挝—柬埔寨两国间首个国际口岸开通仪式在老挝占巴色省举行,老挝总理通伦和柬埔寨首相洪森等出席该仪式。该口岸名称为农诺肯(Nong Nok Khiene,老挝)—达拉边克里尔(Trapeang Kriel,柬埔寨),连接老挝南部的占巴色省和柬埔寨东北部的上丁省,之前仅为方便两国民众往来的地方级口岸,老柬两国政府自2009年起开始筹备升级为两国间
期刊
中老友谊源远流长,两国在经贸、科技、教育、文化等方面的合作不断深化,高层互访频繁,民间交往紧密。在“一带一路”倡议大框架下,两国又签署了包括中老铁路项目等多项合作协议。中老铁路从中国境内磨憨口岸出发一直到达老挝首都万象,全长约400多公里。至今项目已动工一年有余,每每看到相关的新闻报道,我都会不禁忆起2011年我作为翻译在老挝会兰庞雅水电站实习的日子。  老挝会兰庞雅水电站由中国葛洲壩集团第二工程
期刊
24面印有中国二十四节气名称的小鼓,围绕一面立起的大鼓,齐声敲响,鼓声隆隆。击鼓的少年们神情肃穆。仔细看,他们肤色各异,来自不同族裔。这些都是马来西亚吉隆坡“华星艺术团”下属文艺团体的成员。  近期,由中国海外交流协会组派的2018“文化中国·四海同春”亚洲艺术团来到马来西亚的吉隆坡和古晋,与华人及当地民众展开文化交流。吉隆坡“华星艺术团”也用融汇不同文化特点的精彩节目,呈现马来西亚华人尤其是华裔
期刊
2017年1月12~15日,越共中央总书记阮富仲应中共中央总书记、中国国家主席习近平邀请,对中国进行正式访问。12日,习近平在北京人民大会堂同阮富仲举行会谈。双方一致表示,要推動中越关系沿着正确轨道向前发展。  中国国务院总理李克强于13日会见了阮富仲,并表示,中国愿同越南加快“一带一路”建设同“两廊一圈”战略对接,推动海上、陆上、金融合作三线并进,取得更多成果,实现双边贸易均衡增长,让两国人民从
期刊
2017年1月10日,柬埔寨商業部部长班苏萨表示,为吸引更多中国人到柬埔寨投资置业和观光旅游,柬埔寨计划在中国的北京、上海、广州等更多重要城市增设商业中心“招商”。  班苏萨说,柬中两国政府已制定目标,2017年实现柬中两国双边贸易额突破50亿美元。同时,柬埔寨锁定目标,2020年要吸引突破200万人次的中国游客。柬将利用在中国建立的商业中心平台,向中国投资者和旅客推介柬埔寨投资机遇和旅游资源。
期刊
综合泰国媒体1月19日消息,泰国商业部长顾问纳塔蓬表示,内阁会议批准出臺措施促进泰国发展成为国际珠宝及首饰贸易中心,豁免32项与珠宝首饰商品相关的进口关税,自1月20日起生效。  另一方面,官方将通过举办市场活动,刺激珠宝首饰销售成长,在乍能功、尖竹汶府及达府美索县等重要地区增强媒体推广,预期在2019年内刺激珠宝首饰出口价值增长170.24亿铢(约合33.35亿元人民币)。
期刊
据菲律宾《星报》2月4日报道,菲律宾国家石油公司近日称与法國能源巨头Sabella SAS合作,在圣贝纳迪诺海峡建造菲第一座潮汐发电厂。圣贝纳迪诺海峡位于吕宋岛东南部,是马尼拉通往澳大利亚的重要航道。菲律宾国家石油公司称该潮汐发电厂将使用三到五台涡轮机,设备主要由Sabella SAS提供,建成后将成为东南亚首个潮汐发电厂。
期刊