基于用户使用场景的转向性能评价

摘 要：随着我国汽车市场的不断成熟，消费者对于汽车产品的需求已开始从关注产品性能慢慢过渡到注重体验感受，如何把握顾客真实的需求，并准确地转化为产品属性目标，从而指导产品开发是企业提升产品竞争力的有效手段。本文主要基于用户实际使用工况对转向性能评价进行场景化分析，对相应的属性开方向具有积极意义。

关键词：转向性能评价 场景化 属性

Evaluation of Steering Performance Based on User Usage Scenarios

Lai Fugang，Wu Chengwei，Zhang Shaohai

Abstract：With the continuous maturity of China’s automobile market， consumer demand for automotive products has gradually shifted from focusing on product performance to focusing on experience and feelings. How to grasp the real needs of customers and accurately translate them into product attribute targets， so as to guide product development， which is an effective means for companies to enhance product competitiveness， is important. This article is mainly based on the actual operating conditions of the user to conduct a scene analysis of the steering performance evaluation， which has positive significance for the corresponding attribute direction.

Key words：steering performance evaluation， contextualization， attributes

1 引言

回顾国内汽车工业的发展历程，主要经历了从研究产品结构到重注性能表现，从关注感知质量到品牌DNA建设的过程。