价格有时也可以严生广告效应。使价格具有效应，主要有三种形式：一是推出所谓“精品”，定个很高的价格，以产生轰动效应，其目的并不仅仅在于推销这一商品，而更重要的是推销其他商品。二是定个很低或无差异的价格，迎合人们的求廉心理及选择心理。三是采用奇特的价格或定价? Prices can sometimes be strict advertising effect. There are mainly three forms of making the price an effect. One is the introduction of the so-called “boutique” and the setting of a very high price to create a sensational effect. Its purpose is not only to promote the product, but more importantly, to promote other products. Second, set a very low or no difference in prices, to meet people’s psychological counseling and selection. Third, the use of peculiar price or pricing?