最近由中国水利水电出版社出版的《企业形象管理》(以下简称《企业形象管理》)一书,作者明安香先生一开头就站在世纪之交、千年之交的高度,考察人类社会历史进程给管理学提出的新问题。在《企业形象管理》中提出了新一代科学管理理论的基本框架,读来受益匪浅,感触较深的有以下几点:一、转换了视角,拓展了视野如果我们把自“科学管理之父”泰罗以来的管理理论进行比较研究,就 Recently, the author of “Corporate Image Management” (hereinafter referred to as “corporate image management”) published by China Water Power Press, beginning with the beginning of the new century, stands at the turn of the millennium and examines the history of human society New issues raised by the process for management. In the “corporate image management” put forward a new generation of scientific management theory of the basic framework, read to benefit a lot, the deeper feelings of the following points: First, the conversion of perspective and broaden their horizons If we put the “scientific management Father ”Taylor's management theory since the comparative study, it