时至今日,喷绘机企业竞争已趋白热化,各类喷绘产品纷纷进入市场,以求得市场份额。使近几年在国内兴起的喷绘机生产企业面临越来越严重的经营压力,如何利用较先进的营销手段以获得企业销售额的增长,让企业走上良性发展的道路,已成为许多企业追求的目标。众所周知,现代营销学中提倡营销组合策略,即 Today, the competition of inkjet printers has become more intense and various kinds of inkjet products have entered the market in order to gain market share. In recent years, the inkjet printer manufacturers that have emerged in China are facing more and more serious business pressure. How to use more advanced marketing methods to obtain the growth of corporate sales, and allow companies to embark on the path of healthy development, has become the pursuit of many companies The goal. As we all know, modern marketing advocates marketing mix strategy, ie