现代汽车公司(HyundaiMotor)正在锻炼自己的钢筋铁骨——从字面意思讲就是这样——目的是在全球汽车市场的长期角逐中争得更多占有率。世界上许多汽车生产商的战略都难免有相似之处,但作为韩国最大的汽车生产商,现代汽车的商业计划颇有与众不同之处:它是惟一自行供应大部分生产用钢的汽车生产商,主要通过子公司供应。现代汽车相信,这种办法能有效控制成本,提高产品的价格竞争力。 Hyundai Motor Co. is working on its own steel bar - literally, that’s it - to gain more share in long-term global car markets. The strategies of many car manufacturers in the world will inevitably have similarities, but as South Korea’s largest car manufacturer, Hyundai’s business plan is quite different: it is the only automobile that supplies most of its production steel Business, mainly through the supply of subsidiaries. Hyundai believes that this approach can effectively control costs and improve product price competitiveness.