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对名牌产品特征进行了分析，提出了名牌产品评价指标体系。利用层次分析法（AHP）与模糊评价原理，建立了名牌产品定量评价模型，并给出了一个应用案例。
The characteristics of brand-name products were analyzed, put forward the brand-name product evaluation index system. Using the analytic hierarchy process (AHP) and fuzzy evaluation principle, a quantitative evaluation model of brand-name products is established and an application case is given.