传统出版向数字出版的转型,是整个出版产业未来最为重要的趋势之一。在转型过程中,出版企业的机构改革和编辑流程已经走在了前面,数字出版部门纷纷成立,数字化编辑流程纷纷上马,但发行人员乃至发行部门的数字化转型却被忽略了。文章从发行人员数字化转型的必要性入手,提醒出版企业不可忽略出版产业链条中发行人员这个最大群体的转型。 The transformation of traditional publishing into digital publishing is one of the most important trends in the entire publishing industry. In the process of transformation, the reforming and editing processes of publishing enterprises have come in front. The digital publishing departments have all set up one after another. The digital editing process has been launched. However, the digital transformation of distributors and even the issuing departments has been neglected. The article starts with the necessity of digital transformation of distributors and reminds publishing enterprises that the transformation of the largest group of publishers in the publishing industry chain can not be neglected.