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设计说明竹外里品牌以设计生产竹类文化创意产品为主,因此对标志的字体采用线、线、面构成法,来表现竹子最自然的状态——竹子的竖直感及竹心的圆切感。中国传统中,竹子象征着生命的弹力、长寿、幸福和精神真理,竹子笔直的线条和中空的结构本身就有极其深刻的象狂含义,标志用简洁的图形和黑白的竹吋点缀,表现了品牌内外兼修的禅意。表达了品牌意在给人带来的除了精致、趣味的产品,更是ー种礼节、一种情节。
Design description Bamboo outside the brand to design and produce bamboo culture and creative products, so the font of the signs using line, line, surface composition method to show the most natural state of bamboo - vertical sense of bamboo and bamboo heart circle Cut sense. In Chinese tradition, bamboo symbolizes the resilience, longevity, happiness and spiritual truth of life. The straight lines and the hollow structure of bamboo itself have the extremely profound meaning of madness. The signs are embellished with simple figures and black and white bamboo pieces, showing the Zen inside and outside the brand. Expression of the brand is intended to bring people in addition to delicate, interesting products, but also a kind of etiquette, a plot.