一家地方电视台却可以吸引上亿的广告投入,奇迹背后的奥秘何在呢?一.为观众需求而做现代营销的观念,其核心是以需求为导向。对于电视媒体,观众的需求高于一切,有需求才有高收视率,电视台的收入才能得到保证。苏州台很早就注重对观众市场进行调查,准确把握观众市场的脉搏,制作出适应观众需求的节目。早在1991年,苏州台就购买央视-索福瑞媒介研究(CSM) A local television station can attract hundreds of millions of advertising investment, what is the secret behind the miracle? A concept of modern marketing for the needs of the audience, the core is demand-oriented. For television media, the audience’s needs above all else, there is a demand for high ratings, television revenues can be guaranteed. Suzhou Taiwan has long focused on the audience to investigate the market, accurately grasp the pulse of the audience market, to produce programs that meet the needs of the audience. As early as 1991, Suzhou Taiwan bought CCTV - Suofu Rui Media Research (CSM)