作为一个身处于现代社会之中的人,每时每刻都可以感受到当今通讯技术的巨大威力,举凡政治、经济、文化等社会生活方方面面无不受其影响。很久以来,众多学者便不断思索传播媒介对于人类社会的意义,由此关照当今传媒的发展。根据发生学的观点,探讨媒介起源,寻找本质,希图由此对人们认识新兴媒介有所裨益。 As a person living in the modern society, the power of today’s communications technology can be felt every moment of the day. Every aspect of social life such as politics, economy and culture is affected by it. For a long time, many scholars have constantly pondered the significance of the media for human society and thus cared for the development of today’s media. According to the generative point of view, it explores the origin of media and seeks for its essence. Thus, it is helpful for people to know new media.