广告传递商品或劳务销售的信息,它对于促进供求,沟通产需,活跃市场,指导消费有重要作用。许多老字号在数百年来的企业经营管理中,实现了从传统蜘蛛商法向现代蜜蜂商法的转变,注重广告宣传在商品营销中的作用,创造了许多适合中国国情的广告宣传术和成功的广告制作经验。 Advertising delivery of goods or services sales information, it is to promote supply and demand, production and demand, an active market, guiding the consumer has an important role. Many old and famous enterprises in the business management for hundreds of years to achieve the change from the traditional spider business law to the modern bee commercial law, pay attention to the role of advertising in the marketing of goods, creating a number of advertising and advertising for China’s national conditions and successful advertising Production experience.