目前,我国的餐饮行业正处于一个飞速发展的阶段,企业通过系统的视觉形象设计建立起完善的整体传达沟通系统,而标志往往超越了语言与文字的力量,以象征性的语言和特定的造型传达信息。文章提出在市场经济条件下餐饮行业标志设计中的延展性思考,论述餐饮企业标志的现状、存在的问题和市场经济条件下企业视觉形象系统(VI)对餐饮企业标志的冲击,并对餐饮企业标志设计中常用元素的运用与表达以及标志特性进行了研究。 At present, China’s catering industry is at a stage of rapid development. Enterprises establish a complete system of overall communication and communication through systematic visual image design. Signs often exceed the power of language and writing, with symbolic language and specific styling send Message. The paper puts forward the thinking of ductility in the design of restaurant industry under the condition of market economy, discusses the current situation and existing problems of the restaurant enterprise logo and the impact of the Visual Identity System (VI) on the restaurant logo in the market economy, The use and expression of commonly used elements in sign design and their signatures were studied.