对商家来说,客户就是“上帝”。对报纸而言,同样如此,只是这个“上帝”是读者。客户是报业核心资源的重要组成部分,因为它是报纸影响力大小的具体体现,也是报纸主要经济来源——广告收入的基础。因此,搞好客户服务、提升客户的忠诚度、留住和吸引客户,是报社生存发展的非常重要的一环。 For businesses, the customer is “God”. The same is true for newspapers, but this “God” is the reader. Clients are an important part of the newspaper’s core resources as it is a concrete manifestation of the size of the newspaper’s influence and the basis for the newspaper’s main source of income, advertising revenue. Therefore, to improve customer service, enhance customer loyalty, retain and attract customers, is the survival and development of the newspaper is a very important part.