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新兴网络媒体的发展,激发了公众参与舆论监督的积极性,强化了相关主体的舆情风险性。本文以我国2015年第一季度的舆情热点事件为研究对象,采用因子聚类分析方法,运用spss17.0软件,对这些事件的舆情风险从低到高分为四类,并对每类从政府认同度、悲观度与舆论共识度、网民积极和理性因子四个方面分析其特点。结果表明:我国2015年第一季度的舆情风险普遍较高,应对主体必须切实提升舆情风险意识和应对能力。
The development of emerging internet media has stimulated the enthusiasm of the public to participate in the supervision of public opinion and strengthened the public opinion risks of related parties. In this paper, the first quarter of 2015, public opinion hot spots in China as the research object, the use of factor clustering analysis methods, the use of spss17.0 software, the public opinion of these events from low to high risk categories are divided into four categories, and from each type of government Identity, pessimism and consensus on public opinion, netizen’s positive and rational factor analysis of four aspects of its characteristics. The results show that the public opinion risks in China are generally high in the first quarter of 2015, and the response main body must effectively enhance the public opinion risk awareness and coping ability.