随着社交化网络对现行B2C电子商务产生的颠覆性的影响不断加深,社交化商务正成为未来的发展趋势。它通过SNS社交网络增强用户的粘度,适应用户行为的追求,将需求传递给供应商,从而实现定制化贸易。本期介绍的extole公司就是致力于为卖家提供社交媒体营销解决方案的C2C营销领域的创新者,它为各大品牌提供了网络社交宣传平台,能够极大地激发和鼓舞消费者主动为产品或服务做宣传。 With the disruptive impact of social networks on existing B2C e-commerce, the socialization business is becoming the future trend of development. It enhances the user’s viscosity through the SNS social network, adapts to the pursuit of user’s behavior, passes the demand to the supplier, thus realizes the custom-made trade. This issue of extole, an innovator in C2C marketing that focuses on social media marketing solutions for sellers, provides online social media platforms to major brands that can greatly stimulate and inspire consumers to proactively offer products or services advertise.