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随着我国成功地获得第29届奥林匹克运动会的主办权,与奥运会密切相关的奥林匹克知识产权也逐渐走进人们的视野。以奥林匹克标志使用许可为核心的市场开发和以奥运会广播电视信号许可使用为重点的电视转播,成为奥运会财政收入的两大主要来源。因此,国际奥委会对保护其所享有的知识产权非常重视。本文作者根据其多年的奥运会法律事务工作经验,通过选取几个重点,高屋建瓴、深入浅出地介绍了奥林匹克知识产权的内涵以及奥林匹克知识产权保护背后的一些推理及预期结果。本文译者将其予以翻译,以期对于我国奥林匹克知识产权的保护与发展有所借鉴。
With our country successfully obtaining the right to host the 29th Olympic Games, the Olympic intellectual property closely related to the Olympic Games has also gradually come into view. The development of markets based on the licensing of Olympic symbols and the television broadcasting focusing on the licensing of radio and television signals for the Olympic Games have become the two major sources of revenue for the Olympic Games. Therefore, the International Olympic Committee attaches great importance to the protection of the intellectual property rights it enjoys. According to his years of experience in Olympic legal affairs, the author introduces the connotation of Olympic intellectual property and some reasoning and expected results behind Olympic intellectual property protection by selecting a few key points and building high places. The translator translates it in the hope of learning from the protection and development of the Olympic intellectual property in our country.